I attended this fantastic symposium “Taking Control in Hard Times” hosted by Allan Meyer if Orlando Performance Magazine, held at the Citrus Club on January 16, 2009.
The day started off with a breakfast, followed by Dr. Jeff Magee; a best selling author and corporate trainer Jeff's Credentials include a PhD: Organizational Psychology, PDM: Professional in Direct Marketing, CSP: Certified Speaking Professional and CMC: Certified Management Consultant. Dr. Magee talked about tracking certain words in your website. When you use words like Better, you need to be able to back it up. When Different is used, what makes it different? The word Faster used quite a bit with the internet, meaning is it efficient and lastly the words Cost Effective. Make sure that they get a bigger bang for the buck. These words should be used throughout your website.
The symposium continued with Teri Yanovitch, a speaker, consultant, and trainer with expertise in the areas of creating a culture of exceptional service, leadership development, continuous process improvement, and employee engagement. She spoke on service philosophy. Does’ your office, appearance and what you say; convey efficiency and details. It’s all in how you look and feel and what you say to your customers or potential customers that make a difference in whether they consider do to business with you. To recession proof your business, you need to create loyal customers. How to do that is:
1. Look through the lens of the customer
2. Recognize that everything speaks in your physical environment
3. Created a WOW by exceeding customer expectations in your delivery
4. Make it easy to do business with you and your process.
Teri talks about how your company should have a Service Philosophy, that is short and simple. You should be efficient and not cluttered. More information by Teri can be found on her website and in her book Unleashing Excellence – The Complete Guide to Ultimate Customer Service.
Then it was back to Jeff Magee, who spoke on your own self worth. “How Do You Think” It’s up to you as individuals on the choices you make. He states the real America is going to be ‘Nobility’. The standard of life needs to move up and forward to that pursuit of happiness.
Author; Frank Cavalli is the founder of Star Dome Publishing, LLC. His latest book is "Before the Beginning Began". Frank spoke about growing up in New York and how he was looking for a new life; not just a resolution. He developed a teen program “The Great Choices” Your 12 commandments of life. He lives his life, like he’s going into a business meeting and uses the KISS formula (Keep It Short & Simple).
He asks; “What is your definition of life?’ Life is nothing more than time and what we do with it. We are the master and commander. He quoted some of Bob Proctor.
I asked Frank if he would e-mail me his list of Quotes to Ponder.
Here they are:
Habits: 30 days can make one or break one.
If a man would put his purse in his head no one can take it from him.
Your income will be determined by the demand for what you; do your ability to do it and the degree of difficulty of replace you.
Work as though you would live forever but live this day as though it were your last.
Depression cannot be in the same room with gratitude, humor and hope.
If you want to feel empowered give If you want better answers you must ask the hard questions. Don't seek fame but be deserving of esteem and honor.
One can learn as much from his enemies as he can from a Buddha.
Paper has never refused ink.
If all men were friends there would be no reason for law.
We can't go back and make a brand-new beginning but we can start from now and make a brand-new end.
There is no greater burden than the awareness of our unfilled potential.
The difference between the least learned among us and the most learned among us is infinitesimally insignificant compared to what is unknown by both.
Don't waste your life trying to find yourself, make yourself.
The meaning of life is to give life meaning.
The loving is easy it's the living that's hard A book never forgets what it says and is always available to repeat itself.
There is a big difference between destructive discontent and constructive discontent.
Character is who you are when no one is watching.
If you're not big enough to lose you're not big enough to win If you can't create beauty, preserve it don't destroy it Equal to the creation of something is the appreciation of it.
This is the first of four posts to this symposium in review.
First photo - Allan Meyer and Dr. Jeff Magee
Second photo - Frank Cavalli and Bonnie Sprung