Friday, October 30, 2009

Why Is SEO So Important?

Search Engine Optimization, the most powerful three words on the internet. What are you doing to drive traffic to your site and do you have a site to drive traffic to?

If you are in an MLM, you most likely have website s that your company has created for you. All you need to do is plug in your photo , name and contact information. These sites are what they call replicated websites. These websites are fine for some information and for signing up new reps, members and distributors.

Now your thinking, why should I spend money on my own website , when the company is providing me one already? The problem with these sites, they are not personalized. This is where you need to have your own capture page; with your branding.

The more you ‘brand’ you, the higher the ranking you will get on those search engines, like Google, Yahoo, etc… Getting your websites in high ranking is very important on the amount of traffic you will see. Remember people join people, not companies. If you create relationships and trust, you will be regarded as a leader. Who do you want to follow? That’s right, follow the leader and in order to get people to follow you; you need to brand yourself. Branding will perk up those search engines and they will in turn, follow you. The more they follow the higher the ranking. That is how simple, it can be.

The question is how do you get those search engines to follow you? You create your own capture pages, videos, articles, blogs and audio. Along with creating these, you also want to follow and comment other people’s videos, articles, blogs and audio. Join forums and groups on social and business networking sites.

Here are some quick ways to turn your replicated websites into pages people will want to bookmark. There are programs that you can use to create a simple capture page. You can insert a video and a form for people to fill out and receive a gift, a newsletter, etc. If you want to save money you can create your own website for Free. There are several blog sites available that you can pick a theme and make it personalized to what you offer. When you purchase your own domain name, there is also a free website setup. Apple offers the program iWeb.

If you feel you have the money to spend and no time build a website yourself; hire a web designer. Many web designers will also have knowledge of adding those extra tags, keywords etc. to help with SEO.

I mentioned earlier about having an MLM, but you may not have that particular type of business. Search engine optimization works for anyone who has a website and everyone wants traffic to their site.

I haven’t even scratched the surface of SEO. A simple understanding of what you need to do; is to create multiple roads leading to your website. Search engines crawling through the internet looking for your name and all those key words that point to your site; will create those roads. That is the power of SEO.

Bonnie Sprung
USA Studio & Associates

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